Sans Superellipse Abmam 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Normative Lt' and 'Normative Pro' by Green Type, 'Azbuka' by Monotype, 'Hype vol 2' by Positype, 'Core Sans R' by S-Core, and 'Boxed' by Tipo Pèpel (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, product labels, neutral, modern, clean, functional, approachable, clarity, versatility, modernization, approachability, systemic consistency, rounded corners, soft geometry, uniform strokes, open counters, even rhythm.
A geometric sans built from softly squared, superellipse-like curves and crisp, straight stems. Terminals are clean and mostly flat, with rounded corners that keep the silhouettes smooth rather than sharp. Stroke weight is even and consistent across curves and straights, producing a steady color in text. Rounded bowls (C, G, O) and the lowercase forms keep counters open, while the numerals are sturdy and highly legible with simple, unembellished construction.
It suits interfaces, dashboards, and web/app typography where a clear, contemporary sans is needed. The sturdy outlines and open shapes also work well for wayfinding, packaging, and product labels, and it can scale up cleanly for headlines and identity systems.
The overall tone is modern and pragmatic, with a calm neutrality suited to everyday communication. The rounded-rectangle curves add a mild friendliness without reading playful, giving it an approachable, contemporary voice.
The font appears intended as a versatile, general-purpose geometric sans that balances crisp structure with softened corners for a more approachable feel. Its consistent stroke behavior and simplified forms prioritize legibility and reliable reproduction across sizes and media.
The design emphasizes clarity and consistency: regular spacing, predictable geometry, and restrained detailing. Uppercase forms feel structured and signage-ready, while lowercase shapes maintain a straightforward, utilitarian rhythm that stays readable at smaller sizes.