Sans Normal Kadur 14 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, sportswear, packaging, sporty, energetic, modern, assertive, friendly, impact, motion, modernity, approachability, visibility, oblique, rounded, geometric, compact, crisp.
This typeface is a heavy oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes stay largely uniform, with gently softened corners and broad terminals that keep counters open despite the weight. Proportions lean slightly compact, while spacing and overall rhythm feel even and stable across uppercase, lowercase, and figures. The slant is consistent and mechanical rather than calligraphic, giving the letterforms a clean, engineered look.
It performs best in headlines, short statements, and brand marks where the oblique stance and heavy weight can carry the layout. It also suits sports and lifestyle identities, packaging callouts, and promotional graphics that benefit from a fast, modern voice. For longer passages, it is more effective as emphasis or subheads than as running text.
The overall tone is energetic and forward-moving, combining a sporty confidence with approachable rounded shapes. It reads as contemporary and bold, with enough warmth to avoid feeling severe, making it suitable for messaging that needs impact without aggression.
The design appears intended to deliver a bold, modern sans voice with built-in momentum from its consistent slant, while retaining friendliness through rounded, open forms. Its geometry and uniform stroke behavior suggest a focus on clean reproduction and strong visibility in display contexts.
Rounded bowls and relatively large apertures help maintain legibility at display sizes, while the strong diagonal emphasis adds motion. Numerals match the letterforms in weight and curvature, supporting cohesive headline and branding systems.