Slab Contrasted Rohu 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'Equip Slab' by Hoftype, 'Tabac Slab' by Suitcase Type Foundry, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, branding, friendly, retro, playful, hearty, folksy, high impact, approachability, nostalgia, display readability, chunky, rounded, soft corners, bracketed serifs, bouncy rhythm.
A chunky slab-serif design with heavy, rounded forms and softly bracketed terminals that read as sturdy rather than sharp. The letters have generous width, ample counters, and a slightly bouncy rhythm created by subtle curvature and uneven-looking inner shapes. Serifs are thick and integrated into the strokes, with small notches and scooped joins that add personality while keeping the overall silhouette compact and bold. Numerals and capitals share the same weighty, approachable construction, with clear, simplified shapes built for strong headline presence.
Best suited to display settings such as posters, bold editorial headlines, product packaging, storefront or event signage, and brand marks that want a friendly retro presence. It can work for short bursts of text (pull quotes, subheads) when size and spacing are sufficient to preserve its inner detail and lively rhythm.
The tone is warm and outgoing, blending retro sign-painting energy with a playful, cartoonish friendliness. Its heavy shapes feel confident and inviting, giving text a casual, upbeat voice that leans more personable than formal.
The design appears intended to deliver maximum impact with an approachable, nostalgic voice—pairing heavy slabs and wide proportions with softened contours to feel playful and welcoming rather than industrial.
At text sizes the dense color and wide set create strong impact, while the rounded detailing helps prevent the weight from feeling harsh. The design’s characterful joins and slab terminals make it most distinctive when set with generous spacing and room to breathe.