Sans Normal Loguf 18 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'JAF Bernini Sans' by Just Another Foundry, 'Corpid' and 'Taz' by LucasFonts, 'MVB Solitaire Pro' by MVB, 'Clara Sans' by Signature Type Foundry, and 'Regan' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, playful, impact, motion, emphasis, modernity, approachability, forward-leaning, chunky, rounded, compact, high-impact.
A heavy, forward-leaning sans with compact proportions and rounded, softly squared terminals. The strokes are thick and consistent, with smooth curves and generous counters for the weight, creating a solid, blocky silhouette. Letterforms show a subtle squarish geometry inside rounded outlines, and the slant is steady across capitals, lowercase, and figures, giving lines of text a strong rightward momentum.
Best suited for headlines, posters, and short promotional copy where strong emphasis and motion are desirable. It fits branding and packaging that need a confident, contemporary voice, and it works especially well for sports, fitness, and entertainment graphics where an energetic italic is appropriate.
The overall tone is energetic and assertive, with a sporty, action-oriented feel. Its bold, italic stance reads confident and promotional, balancing friendliness from the rounded shapes with a distinctly high-impact presence.
The design appears intended to deliver maximum impact with a clean sans structure, combining a consistent italic slant and rounded geometry to communicate speed and confidence without becoming sharp or aggressive.
Uppercase forms are broad and stable with simplified joins, while lowercase stays compact and punchy, keeping word shapes tight and dark. Numerals follow the same rounded, heavyweight construction and maintain clear differentiation at display sizes.