Sans Faceted Ashe 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Chubbét' by Emboss, 'Hype Vol 1' by Positype, '946 Latin' by Roman Type, 'URW Dock Condensed' by URW Type Foundry, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, industrial, tough, retro, authoritative, impact, durability, athletic feel, industrial styling, display clarity, angular, blocky, octagonal, stencil-like, compact.
A heavy, geometric display sans built from straight strokes and clipped corners, replacing curves with crisp planar facets. Bowls and rounds resolve into octagonal shapes, with consistent chamfering across capitals, lowercase, and numerals. Counters are relatively small and squared-off, and terminals are blunt, giving the letters a dense, compact silhouette. The lowercase follows the same faceted logic with a robust, utilitarian structure, while numerals echo the same cut-corner geometry for a highly uniform set.
Best suited for short, high-impact settings such as headlines, posters, team and sports branding, labels, and bold signage. It works especially well where quick recognition and a sturdy, engineered look are needed, and where large sizes can showcase the consistent cut-corner detailing.
The overall tone feels tough and utilitarian, with a strong athletic and industrial voice. Its faceted construction and dense weight suggest durability and impact, leaning into a confident, no-nonsense character that reads as retro-sport and workwear adjacent.
The font appears designed to translate the visual language of cut metal plates and athletic block lettering into a cohesive, modern display face. By systematizing chamfered corners and straightened curves, it aims for maximum punch and a distinctive, durable texture in big type.
The design relies on repeated chamfer angles to create rhythm, producing strong texture in lines of text and clear, high-contrast silhouettes at a distance. The effect is more about bold shape recognition than delicate internal detail, making the typeface feel poster-forward.