Sans Normal Jumas 10 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold; 'Epoca Classic', 'Epoca Pro', 'Impara', 'Orgon', 'Orgon Plan', and 'Qubo' by Hoftype; and 'Skeena' by Microsoft Corporation (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, dynamic, assertive, modern, energetic, emphasis, momentum, impact, modernity, display strength, oblique, geometric, rounded, clean, compact.
A heavy, oblique sans with compact proportions and smooth, rounded construction. Curves are built from broad elliptical bowls, while straight strokes keep a clean, even rhythm; joins and terminals appear mostly blunt with subtle rounding rather than sharp cut-ins. The slant is consistent across capitals, lowercase, and figures, giving lines a forward motion and tightening the overall texture. Letterforms favor simple, geometric silhouettes with generous counters for a weighty style, and the numerals follow the same sturdy, slightly condensed, right-leaning logic.
Best suited to short-to-medium text at display sizes where the weight and slant can do the work—headlines, posters, campaign graphics, and bold callouts. It can also support sporty branding and packaging where a compact, energetic sans is needed.
The overall tone is fast, confident, and contemporary. Its pronounced slant and dense blackness suggest motion and impact, leaning toward an athletic or promotional voice rather than a quiet editorial one.
Designed to deliver an emphatic, forward-leaning presence with simple geometric forms and strong mass, prioritizing impact, speed, and clarity in display applications.
In the sample text, spacing and silhouettes create a strong, uninterrupted color that reads well at larger sizes, with the oblique angle providing emphasis even without additional styling. The mix of round bowls and straightforward strokes keeps it visually clean while still feeling forceful.