Sans Normal Jubuf 12 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'FF Kievit' by FontFont, 'ITC Stone Sans II' by ITC, 'Praxis Next' by Linotype, 'Diaria Sans Pro' by Mint Type, and 'Mellow Sans' and 'Orbi Sans' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, confident, contemporary, forward-leaning, speed, impact, modernity, clarity, oblique, geometric, rounded, compact, high-impact.
A compact, slanted sans with sturdy strokes and rounded, geometric construction. Curves are smooth and continuous, counters stay fairly open, and terminals are clean and unadorned, giving letters a crisp, modern silhouette. The italic angle is consistent across caps, lowercase, and figures, and the set keeps a tight, efficient rhythm with slightly varied character widths that help the texture feel lively rather than strictly monospaced.
Best suited to short, high-impact settings such as headlines, posters, branding marks, campaign graphics, and sports or fitness-themed design. The slant and weight help it stand out in display sizes, while the clean, rounded structure can also work for brief UI labels or callouts where emphasis and momentum are desired.
The overall tone is energetic and assertive, with a fast, forward-leaning stance that reads as active and contemporary. Its heavy presence and clean geometry feel confident and utilitarian, leaning toward a sporty, headline-driven voice rather than a delicate or literary one.
The design appears intended to deliver a modern, energetic italic voice with strong presence and clean, rounded forms. It prioritizes punchy readability and a cohesive, fast rhythm across letters and numerals for contemporary display and branding applications.
Uppercase forms stay broad and stable, while the lowercase shows more compact, single-storey-style simplicity in several shapes, reinforcing a modern, functional feel. Numerals are similarly robust and slanted, matching the letterforms closely for cohesive typographic color in mixed alphanumeric settings.