Sans Superellipse Abkar 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont (names referenced only for comparison).
Keywords: headlines, branding, ui text, signage, packaging, modern, friendly, confident, clean, pragmatic, clarity, approachability, contemporary branding, utility, rounded, compact, high legibility, geometric, sturdy.
A solid, compact sans with softly squared curves and rounded corners that give counters a superellipse feel. Strokes are even and heavy, with minimal modulation and a stable vertical stance. Proportions are straightforward and utilitarian: round letters like O/Q are slightly squarish, bowls on B/P/R are full and controlled, and diagonals in A/V/W/X are crisp without becoming sharp. Lowercase forms are simple and open, with single-storey a and g and short, functional terminals that keep the rhythm dense and readable.
It performs well in short to medium text where strong presence and quick recognition matter, such as headlines, interface labels, navigation, and wayfinding. The compact geometry and rounded-square shapes also suit contemporary brand systems and packaging that want a friendly but assertive feel.
The tone is contemporary and approachable, pairing a friendly rounded geometry with a confident, no-nonsense weight. It reads as dependable and product-oriented rather than expressive or ornamental, with a straightforward voice suited to clear communication.
The design appears intended to deliver a modern, highly legible sans with a distinctive rounded-rectangle geometry—balancing warmth with a robust, practical structure for everyday display and interface use.
The punctuation shown (apostrophe, period, exclamation) follows the same sturdy, minimal construction. Numerals appear wide and stable with large interior spaces where applicable, supporting clarity in mixed text and UI-like settings.