Sans Normal Alroj 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Room' by Glen Jan, 'Niemeyer' by Latinotype, and 'Internacional' and 'Nizzoli' by Los Andes (names referenced only for comparison).
Keywords: ui text, signage, branding, editorial, presentations, clean, neutral, contemporary, friendly, technical, versatility, legibility, modernity, clarity, geometric, rounded, open apertures, uniform strokes, clear numerals.
A clean, geometric sans with broadly circular bowls and uniform stroke weight. The capitals are straightforward and well-spaced, with simple, squared terminals and smooth curves in letters like C, G, O, and Q. Lowercase forms stay restrained and highly legible, using single-storey a and g with compact, rounded counters and minimal modulation. Numerals follow the same geometric logic with even proportions and clear interior spaces, keeping forms bold and readable in text.
This font suits UI labels, dashboards, and product copy where clarity at small-to-medium sizes matters. Its even rhythm and open forms also work well for signage and wayfinding, while the neutral character makes it a flexible option for contemporary branding, editorial subheads, and presentation typography.
The overall tone is modern and pragmatic, with a friendly clarity that feels at home in digital interfaces and everyday communication. Its rounded geometry softens the voice without becoming playful, giving it a calm, dependable presence.
The design appears intended as a versatile, no-nonsense geometric sans that prioritizes legibility and consistency across headings and body text. Its restrained details and balanced shapes suggest a focus on broad usability rather than strong historical or decorative cues.
Round letters maintain consistent curvature and counter shapes, while straight-sided letters (E, F, H, N) keep a stable, engineered rhythm. The punctuation and spacing in the sample text read cleanly, supporting dense paragraphs without feeling cramped.