Sans Normal Obbir 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Siro' by Dharma Type, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, and 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, punchy, playful, modern, impact, approachability, clarity, modernity, rounded, bulky, soft corners, compact counters, heavy terminals.
A very heavy, rounded sans with broad proportions and simplified construction. Strokes are uniform and dense, with softly curved joins and terminals that keep edges from feeling sharp. Counters are relatively compact—especially in letters like B, P, R, and e—creating a solid, poster-like color on the page. The uppercase is sturdy and blocky with smooth curves (notably C, G, O, Q), while the lowercase shows straightforward, single-storey forms and minimal modulation for a clean, consistent rhythm.
Best suited for large sizes where its rounded bulk and strong silhouettes can carry—headlines, posters, signage, packaging, and bold brand marks. It can work for short UI labels or callouts when a friendly, high-impact voice is needed, but the dense counters suggest avoiding long passages at small sizes.
The overall tone is bold and approachable: friendly due to the rounded shapes, yet assertive because of the mass and tight internal spaces. It reads as contemporary and energetic, with a slightly playful, chunky personality suited to attention-grabbing settings.
The design appears intended to deliver maximum presence with a soft, approachable feel—combining thick, uniform strokes and rounded geometry to create a modern display sans that remains friendly rather than aggressive.
The figures follow the same stout, rounded logic as the letters, producing a cohesive, headline-forward texture. In continuous text the heavy weight and compact counters create high visual density, emphasizing impact over delicacy.