Sans Superellipse Humaz 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Rhode' by Font Bureau, 'DIN Next' and 'DIN Next Paneuropean' by Monotype, 'PG Gothique' by Paulo Goode, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, punchy, retro, sporty, industrial, playful, impact, compactness, approachability, branding, blocky, rounded, compact, soft corners, high impact.
A compact, heavy sans with rounded-rectangle geometry and smoothly curved joins. Strokes stay consistently thick, producing solid counters and short, decisive terminals. Round letters read as squarish ovals, while straight-sided forms keep a tight, vertical stance; overall spacing and rhythm feel dense and poster-like. Numerals and lowercase follow the same sturdy construction, with simplified shapes and minimal detail that hold up well at large sizes.
Best used for short, high-impact settings such as headlines, posters, branding lockups, packaging fronts, and wayfinding or signage where a dense, sturdy voice is desirable. It also works well for bold typographic graphics and labels where the rounded-block construction becomes a recognizable visual motif.
The tone is assertive and energetic, leaning toward a retro headline feel with a friendly softness from the rounded corners. It conveys confidence and impact without feeling sharp or aggressive, making it well suited to bold, attention-grabbing messaging.
Likely drawn to deliver maximum visual weight in a compact footprint while keeping forms approachable through rounded corners and simplified, robust shapes. The consistent thickness and rounded-rectilinear construction suggest an emphasis on strong display performance and repeatable, brand-friendly letterforms.
The design balances strong rectangular stems with softened curves, creating a clear superellipse-like silhouette across both capitals and lowercase. The heavy color can tighten readability in long passages, but it excels when used sparingly for emphasis.