Sans Normal Ufgeh 17 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo and 'Seaside' by AndrijType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, contemporary, straightforward, editorial, solid, impact, clarity, modernity, versatility, geometric, monolinear, clean, open counters, high legibility.
This typeface has a clean, largely geometric construction with sturdy strokes and minimal modulation. Curves are smooth and round, with open apertures and generous interior counters that keep letters from clogging at display sizes. Terminals are simple and crisp, and the overall spacing and rhythm feel even and deliberate. The lowercase shows single-storey forms (notably the a and g) that reinforce a modern, simplified silhouette, while the numerals are clear and sturdy with straightforward shapes.
It suits headlines, posters, and brand identities where a strong, clean sans presence is needed. The clear forms and open counters also make it a good candidate for signage and packaging, especially when set in short, emphatic phrases or compact blocks of text.
The overall tone is confident and contemporary, with a no-nonsense clarity that reads as practical and professional. Its solid presence gives it an assertive voice without feeling decorative, leaning toward a clean editorial or brand-forward feel.
The design appears intended to deliver a modern, high-impact sans with clear geometry and dependable readability. It prioritizes simple, durable shapes and consistent rhythm for effective use in display and brand contexts.
Round letters (C, O, Q) read very smooth and controlled, while diagonals (V, W, X, Y) feel stable and sharply defined. The punctuation and dots appear robust enough to stay visible alongside the heavier letterforms, supporting strong readability in short lines and headlines.