Sans Normal Itriw 6 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports identity, bold, friendly, playful, sporty, confident, impact, approachability, modernity, headline voice, rounded, blocky, geometric, soft corners, compact counters.
A heavy, rounded sans with broad proportions and a distinctly geometric build. Strokes stay uniform with soft, squared-off terminals and generously rounded corners, giving the letters a sturdy, molded look. Counters are compact and apertures tend to be tight, producing a dense, high-impact texture in both uppercase and lowercase. The curves in C/O/S and the bowls in B/P/R read smooth and controlled, while diagonals (V/W/X/Y) are thick and stable, emphasizing a strong, even rhythm.
Best suited to headlines and short copy where a strong, attention-grabbing voice is needed, such as posters, branding marks, packaging, and sports or entertainment graphics. It can also work for UI labels or signage when large sizes are used and the dense counters remain clearly readable.
The overall tone is energetic and approachable: big, confident shapes with softened edges that feel friendly rather than aggressive. Its dense black presence and rounded geometry lean toward contemporary display styling with a playful, sporty edge.
The design appears intended to deliver maximum impact with a warm, contemporary feel—combining wide, geometric letterforms with softened corners to stay approachable while remaining emphatic and highly visible.
In continuous text the weight creates strong horizontal bands, and the tight internal spaces make the font feel compact and punchy. The numerals share the same sturdy construction, with rounded forms and minimal contrast that keep them visually consistent with the letters.