Sans Superellipse Usda 10 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Muller Next' by Fontfabric, 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype, 'Verbatim' by Monotype, 'PT Filter' by Paavola Type Studio, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, confident, utilitarian, athletic, modern, impact, clarity, modernity, approachability, stability, rounded corners, blocky, compact, high impact, sturdy.
This is a heavy, block-like sans with rounded-rectangle construction and softened corners throughout. Curves resolve into squarish bowls and counters, producing superellipse-like O/C/G shapes and wide, rectangular apertures. Stroke endings are clean and largely flat, with minimal modulation and a consistent, engineered rhythm. Lowercase forms are compact and sturdy, with short-looking ascenders/descenders relative to the prominent x-height; the overall texture is dense and very legible at display sizes.
Best suited to headlines, short bursts of copy, and large-scale applications where bold presence and quick recognition matter. It works well for sports or streetwear-style branding, packaging, UI titles, and wayfinding/signage where a compact, high-impact texture is desired.
The tone is assertive and pragmatic, with a contemporary, industrial feel. Its rounded corners keep the voice friendly enough for consumer branding, while the massive presence reads confident and headline-driven. Overall it suggests strength, straightforwardness, and modern utility.
The design appears intended to deliver maximum impact with a cohesive rounded-rect geometry, combining an industrial, engineered structure with softened corners for approachability. It prioritizes strong silhouette, tight visual rhythm, and clear forms for attention-grabbing display typography.
Several glyphs emphasize the squared-round theme: the uppercase G uses a strong horizontal bar within a rounded bowl, and the Q has a small, functional tail. Numerals are similarly squared and weighty, designed for high visibility and a consistent blocky color in runs of text.