Sans Normal Afken 2 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, dynamic, modern, sporty, confident, friendly, emphasis, modernization, motion, approachability, clarity, oblique, rounded, open apertures, humanist, asymmetric.
A slanted sans with rounded construction and soft terminals. Strokes are smooth and largely monolinear, with gentle modulation that keeps curves and diagonals even in color. Proportions lean tall, with a prominent x-height and relatively short ascenders/descenders, helping the lowercase read large. Many letters show open, spacious apertures (notably in c, e, s), and several glyphs take slightly unconventional, lively forms (such as the looped g and the tailed Q), adding character without turning decorative. Numerals follow the same oblique rhythm, with clear, simple shapes and consistent stroke endings.
Well-suited for brand identities, marketing headlines, and short-to-medium reading where a modern, active voice is desired. It can also work for packaging and UI labels where compact, high x-height letterforms improve legibility at smaller sizes, while the oblique stance adds emphasis without needing heavier weight.
The overall tone is energetic and forward-leaning, suggesting motion and momentum. Rounded shapes and open counters keep it approachable and contemporary, while the angled stance adds a sporty, assertive edge.
The design appears intended to provide a clean, contemporary sans with built-in emphasis via an oblique posture, balancing friendliness from rounded forms with a sense of speed and modernity. Distinctive letter details help create recognizability in display and branding contexts while keeping text settings orderly.
The italic angle is consistent across uppercase, lowercase, and figures, creating a cohesive texture in continuous text. Curves remain stable at larger sizes, and the letterforms maintain clarity through open counters and restrained detailing.