Sans Normal Array 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Halenoir' by Ckhans Fonts, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, web copy, signage, presentations, modern, neutral, clean, friendly, legibility, versatility, clarity, contemporary tone, open counters, even rhythm, straight terminals, geometric.
This sans serif shows smooth, round construction with clean curves and straight-sided strokes, producing an even, low-drama texture in text. Terminals are largely straight and unbracketed, with generously open apertures and counters that keep letters clear at a glance. Rounds (O/C/G and numerals like 0/6/8/9) feel close to circular with consistent stroke thickness, while verticals stay steady and upright. Overall spacing and proportions yield a calm, readable rhythm, with slightly extended horizontal presence that gives lines an airy, contemporary footprint.
It suits UI and product text, web copy, and editorial-style informational layouts where an even, unobtrusive sans is needed. The open counters and steady rhythm also make it a good option for signage, presentations, and brand systems that want a contemporary, clean voice without sharp or stylized extremes.
The tone is modern and neutral, leaning friendly through its rounded forms and open interior spaces. It reads as straightforward and practical rather than decorative, suitable for interfaces and everyday communication where clarity matters. The overall impression is clean and approachable, with a quiet geometric confidence.
The design appears intended as a general-purpose, contemporary sans with rounded geometry and high legibility, optimized for consistent texture across mixed-case settings. Its restrained detailing and open forms suggest a focus on clarity, versatility, and a modern, approachable presence.
Uppercase forms look built for clarity, with uncomplicated joins and predictable shapes that keep word silhouettes stable. The numeral set appears simple and highly legible, matching the letterforms’ rounded geometry and steady stroke behavior. In paragraph samples, the texture remains uniform, suggesting dependable performance in continuous reading contexts.