Sans Normal Karid 10 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Azur' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, modern, assertive, dynamic, impact, motion, clarity, contemporary branding, display emphasis, oblique, geometric, rounded, open forms, high legibility.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes stay largely uniform with smooth curves and clean terminals, giving letters a sturdy, even color on the line. Counters are open and generously sized (notably in O, Q, e, and 8), and the overall spacing and rhythm feel expansive rather than condensed. The italic slant is consistent across capitals, lowercase, and numerals, with a forward-leaning stance that keeps shapes crisp and readable at display sizes.
This font performs best in headlines and display settings where its wide, weighty forms and oblique angle can project emphasis and momentum. It is a strong candidate for sports and lifestyle identities, event posters, packaging, and promotional graphics that need clear, high-impact typography.
The overall tone is punchy and contemporary, with a forward motion that reads as active and confident. Its smooth, rounded geometry softens the weight, balancing strength with approachability. The result feels well-suited to energetic branding and headline-driven communication.
The design appears intended to deliver a modern, high-impact sans that combines geometric roundness with a pronounced forward slant for motion and urgency. Its consistent stroke behavior and open counters suggest an aim for clarity while still feeling bold and expressive in display use.
Numerals follow the same robust, rounded logic as the letters, maintaining consistent weight and slant for cohesive setting in mixed alphanumeric contexts. The design’s wide set and strong stroke presence create a pronounced typographic voice, especially in short phrases and large-scale text.