Sans Normal Karey 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype; 'Clear Sans' by Positype; 'Manifestor' by Stawix; and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, contemporary, dynamic, friendly, impact, modernity, momentum, clarity, versatility, oblique, geometric, rounded, heavy, compact counters.
A heavy oblique sans with broad proportions and clean, unmodulated strokes. Letterforms lean consistently to the right with crisp terminals and rounded joins, giving curves a smooth, engineered feel. Counters are relatively tight in letters like a, e, and s, while round forms (O, Q, 0, 8) stay very circular and stable. The overall texture is dense and even, with simplified shapes and minimal detailing that keeps the silhouette bold and legible at display sizes.
This font is well suited to headlines, short statements, and prominent UI or product moments where you want immediate impact. It fits branding systems with an energetic, modern stance—especially for sports, fitness, and youth-oriented applications—and it can work on packaging or signage where bold, fast readability matters.
The tone is assertive and energetic, with a contemporary, sporty flavor. Its strong weight and forward slant convey momentum and confidence, while the rounded construction keeps it approachable rather than severe.
The design appears intended to deliver a modern, high-impact sans that communicates speed and strength while staying visually clean and broadly usable. Its simplified geometry and consistent stroke behavior suggest a focus on scalable, attention-grabbing typography for display-led communication.
The uppercase has a solid, billboard-like presence, and the numerals match the same blunt, athletic rhythm. The oblique angle is pronounced enough to read as intentionally dynamic, not just a slight slant, and the spacing feels optimized for impact rather than airy refinement.