Slab Contrasted Rory 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Vigor DT' by DTP Types, 'Shandon Slab' by Hoftype, 'Pratt Nova' by Shinntype, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, western, poster, friendly, retro, sturdy, impact, heritage, warmth, display, blocky, bracketed, soft corners, chunky, compact counters.
A heavy slab-serif with compact internal spaces, broad proportions, and a distinctly blocky build. Stems are thick and steady, while the slabs read as wide, rectangular feet with subtle bracketing that softens the joins. Curves are full and rounded (notably in C/O/Q and the bowls of b/p/d), with a controlled, consistent rhythm that keeps the face cohesive at display sizes. Terminals and corners tend toward squared forms with slight rounding, producing a robust silhouette and strong word shapes in both uppercase and lowercase.
Best suited for high-impact headlines, posters, event graphics, and signage where strong silhouettes and bold texture are desired. It can also work well in branding and packaging that aims for a vintage, handcrafted, or rugged-yet-friendly feel, especially when set with generous tracking and ample line spacing.
The tone is bold and assertive with a warm, approachable character—evoking vintage signage, headline typography, and classic Americana/Western poster lettering. Its chunky slabs and rounded curves give it a confident, friendly presence rather than a sharp or clinical one.
The design appears intended to deliver maximum punch and recognizability through thick stems, sturdy slabs, and rounded, readable forms—capturing a retro display sensibility while staying consistent and structured across the alphabet and numerals.
At smaller sizes the tight counters and dense color can make text feel heavy, while at large sizes the sturdy slab structure and rounded bowls provide excellent impact. Numerals are similarly weighty and geometric, reinforcing a cohesive display voice across letters and figures.