Sans Normal Nogov 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'Malva' by Harbor Type, 'Nietos' by Melvastype, 'Morandi' by Monotype, and 'Golca' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, approachable, high impact, friendly modernity, brand emphasis, display clarity, rounded, geometric, soft corners, sturdy, compact counters.
A heavy, rounded sans with broadly circular bowls and softened joins that keep the dense weight from feeling harsh. Curves are smooth and continuous, while terminals are clean and mostly straight, producing a crisp silhouette with gentle edges. Counters are relatively compact (notably in B, a, e, and s), and the numerals follow the same rounded, robust construction for a consistent texture. The overall rhythm is even and blocky, with a stable baseline and minimal modulation across strokes.
This face performs best where impact and quick recognition matter: headlines, short statements, branding lockups, packaging, and bold on-screen UI moments. Its dense weight and compact counters favor larger sizes and high-contrast settings over small, text-heavy applications.
The tone is bold and upbeat, combining geometric clarity with a friendly softness. It reads as contemporary and assertive without becoming aggressive, making it well suited to attention-grabbing messaging that still feels approachable.
The design appears intended as a contemporary display sans that pairs geometric roundness with substantial weight to deliver instant presence and a friendly, accessible voice.
Round letters like O, Q, and G emphasize near-circular geometry, while diagonals (K, V, W, X, Y) are thick and crisp, creating strong shapes at large sizes. The lowercase shows single-storey forms (a, g) and simplified construction that reinforces a straightforward, modern character.