Sans Normal Ohrad 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Mid Century Sans' by Dharma Type, 'Cabira' by Hurufatfont, 'Mercenary' by Miller Type Foundry, 'Vilonti' by Owl king project, 'Neue Campton' by René Bieder, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui, modern, confident, friendly, clean, tech, impact, clarity, versatility, modernity, simplicity, geometric, rounded, sturdy, even, crisp.
A heavy, geometric sans with broadly proportioned letters and a steady, even stroke. Curves are built from near-circular bowls with smooth joins, while terminals are predominantly flat and clean. Counters are generous for the weight, with clearly defined apertures and a consistent rhythm across uppercase and lowercase. The lowercase shows simple, single-storey forms (notably a and g), a short, symmetrical t with a centered crossbar, and a compact, plain r; overall spacing reads open and stable in text.
Best suited to display roles such as headlines, brand marks, posters, and punchy marketing lines where its weight and broad proportions can lead. It also works well for signage and large UI elements (buttons, navigation, and labels) that benefit from strong, uncomplicated letterforms.
The tone is direct and contemporary, projecting confidence without feeling aggressive. Rounded geometry and ample counters keep it approachable, giving it a friendly, modern voice suited to straightforward communication and brand-forward headlines.
The design appears intended to deliver maximum clarity and impact through geometric construction, large counters, and a consistent, low-detail silhouette. It aims for a versatile contemporary voice that stays readable and stable at size while maintaining a bold, brand-ready presence.
Figures are robust and highly legible, with a circular 0 and an 8 built from balanced stacked bowls. Diacritics and punctuation in the sample appear simple and sturdy, reinforcing a utilitarian, no-nonsense texture at larger sizes.