Sans Normal Apkiz 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Afical' by Formatype Foundry, 'Neufile Grotesk' by Halbfett, and 'Neue Galano' and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, branding, clean, modern, neutral, friendly, straightforward, legibility, versatility, clarity, neutrality, open apertures, generous spacing, crisp terminals, geometric influence, clear numerals.
A clear, sans serif with a calm, even texture and broadly proportioned letterforms. Strokes are uniform with minimal modulation, and curves are smooth and round, especially in C/G/O and the numerals. Terminals are clean and mostly straight-cut, with simple joins and a generally geometric construction softened by slightly humanist proportions. Counters are open and generous, and the overall spacing feels roomy, contributing to a light, breathable rhythm in text.
Well-suited for interface copy, product documentation, and general-purpose editorial settings where clarity and a steady typographic color matter. The open shapes and broad proportions also make it a strong option for signage, slides, and brand systems that need a neutral sans with a friendly edge.
The font conveys a modern, pragmatic tone—unfussy, approachable, and dependable. Its rounded forms and open counters keep it friendly, while the straightforward construction maintains a neutral, professional voice.
The design appears intended as a versatile everyday sans: easy to read, visually balanced, and adaptable across display and text sizes. Its simplified forms and open counters suggest a focus on clear communication and unobtrusive typographic presence.
Uppercase shapes read steady and architectural, while lowercase forms stay simple and highly legible, with single-storey a and g contributing to an informal clarity. Numerals are round and readable, with consistent stroke color that matches the letters well.