Sans Normal Arram 18 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, data display, modern, clean, neutral, friendly, technical, versatility, legibility, clarity, neutrality, contemporary feel, geometric, monoline, open apertures, rounded terminals, even rhythm.
A clean, monoline sans with geometric construction and generous proportions. Strokes are even and low in contrast, with broadly rounded bowls and smooth curves that keep the texture consistent across lines. Uppercase forms are straightforward and open, while lowercase letters use simple, readable shapes with a single-storey “a” and compact, rounded counters. Numerals follow the same geometric logic, with smooth, circular forms and clear differentiation between characters.
Well-suited for interface typography, product and corporate communication, and general-purpose editorial layouts where an even, clean texture is desired. Its clear numerals and straightforward letterforms also make it a solid choice for dashboards, labels, and informational signage.
The overall tone is modern and neutral with a slightly friendly softness from its rounded curves. It reads as practical and contemporary rather than expressive, making it feel calm, reliable, and unobtrusive in longer passages.
The design appears intended as a versatile workhorse sans: contemporary, easy to read, and visually consistent. Its geometric, monoline construction suggests a focus on clarity and neutral voice for broad everyday use.
Spacing appears balanced and steady, producing an even typographic color in the sample text. The design leans toward clarity through open apertures and uncomplicated joins, helping maintain legibility at a range of sizes.