Sans Normal Biliz 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont; 'Impara', 'Orgon', and 'Orgon Plan' by Hoftype; 'PF Adamant Sans Pro' by Parachute; 'Belle Sans' by Park Street Studio; 'Clara Sans' by Signature Type Foundry; 'Foundry Form Sans' by The Foundry; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, signage, modern, confident, clean, friendly, utilitarian, clarity, versatility, modernity, impact, geometric, rounded, sturdy, open apertures, large counters.
This typeface presents a sturdy sans construction with smooth, rounded curves and a largely geometric foundation. Strokes are consistently thick with minimal modulation, producing an even color and strong presence. Proportions feel balanced and contemporary, with generous counters and open forms that keep letters clear at display and text sizes. Terminals are mostly clean and straightforward, and the overall rhythm is stable and uncluttered, with simple diagonals and crisp joins.
It works well for headlines and short statements where a strong, contemporary sans is needed, and it can also serve in branding systems that want a clean, dependable look. The open shapes and steady texture make it suitable for UI labels and wayfinding/signage where quick recognition matters.
The tone is modern and confident, with a friendly clarity that stays professional rather than playful. Its solid weight and clean shapes give it a pragmatic, no-nonsense voice suitable for straightforward communication, while the rounded geometry keeps it approachable.
The design appears intended as a versatile, geometric-leaning sans that delivers a strong visual footprint while remaining legible and orderly in longer settings. It prioritizes clarity, consistency, and a modern, broadly applicable character.
Round letters (like O/C) read smoothly and evenly, and the overall spacing appears comfortable in the sample paragraph, supporting continuous reading. Figures are simple and sturdy, matching the letterforms without calling attention to themselves.