Slab Normal Ottu 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Boton' by Berthold, 'Kondolar' by Cadson Demak, 'Fox Boating Strokes' by Fox7, 'Orgon Slab' by Hoftype, 'DIN Next Slab' by Monotype, 'Fenomen Slab' by Signature Type Foundry, and 'Grifa Slab' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, friendly, retro, authoritative, industrial, impact, readability, solidity, versatility, clarity, blocky, bracketed, chunky, compact, robust.
A heavy, block-constructed slab serif with broad proportions and strongly bracketed rectangular serifs. Strokes stay largely uniform, with rounded joins and softened corners that keep the dense weight from feeling brittle. Counters are relatively open for the weight, and the overall rhythm is even, producing solid word shapes that hold together well at display sizes. Numerals and caps share the same chunky, grounded construction, emphasizing stability and impact.
Best suited to headlines, posters, and branding where a bold, sturdy slab voice is needed. It can also work for packaging and signage that benefit from strong contrast against backgrounds and highly legible, compact word shapes.
The tone is confident and workmanlike, with a hint of vintage signage and editorial headline energy. Its soft bracketing and rounded terminals add approachability, while the mass and squared structure convey strength and reliability.
Designed to deliver maximum visual impact with a straightforward slab-serif structure, balancing industrial solidity with slightly softened detailing for a more accessible feel. The consistent, no-nonsense construction suggests a focus on dependable display typography that remains readable and cohesive in longer headline lines.
The font’s silhouettes are intentionally compact and dark, creating strong texture in paragraphs and very high presence in titles. The slab serifs read clearly even in smaller sample text, and the overall drawing avoids delicate details, favoring bold, simple forms.