Sans Normal Algad 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, data display, clean, modern, neutral, friendly, technical, clarity, versatility, system design, contemporary tone, geometric, rounded, open forms, crisp, even rhythm.
A clean, geometric sans with smooth circular bowls and largely uniform stroke weight. Letterforms show open apertures and straightforward construction, balancing round characters (C, O, Q) with crisp, straight-sided forms (E, F, H) for an even, predictable rhythm. Curves are well controlled and terminals read as cleanly cut, producing a tidy silhouette in both upper- and lowercase. Numerals follow the same rational, rounded logic, with simple shapes and consistent spacing that keeps sequences readable.
It suits UI and product text where a clean, contemporary sans is needed, and it can scale well for signage and wayfinding thanks to its open shapes. The controlled geometry also works for branding systems that want a modern, dependable voice, and the straightforward numerals make it appropriate for dashboards and data-heavy layouts.
The overall tone is modern and neutral, with a friendly clarity that feels contemporary rather than expressive. Its restrained geometry gives it a quietly technical character suitable for interfaces and informational settings without feeling cold.
The design appears intended as a general-purpose geometric sans that prioritizes clarity and consistency across cases and figures. Its focus is on balanced proportions, clean curves, and a stable typographic color for everyday reading and interface use.
In running text, the font maintains stable color and legibility, with clear differentiation between rounded and straight structures and no ornamental distractions. The sample text suggests comfortable word shaping and a consistent cadence across mixed case and numerals.