Sans Normal Maluv 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Jasan' by Storm Type Foundry and 'Matrice' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, modern, impactful, impact, speed, display, branding, attention, oblique, geometric, rounded, compact apertures, angled terminals.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are thick with gently softened joins and consistent curve tension, giving counters a smooth, almost engineered look. Terminals are frequently cut on a forward angle, reinforcing the slanted motion, while apertures stay relatively tight, boosting density and punch. Spacing appears sturdy and display-oriented, with letterforms designed to hold together as dark, continuous shapes at large sizes.
This font is best suited to large-scale applications like headlines, posters, and campaign graphics where bold, slanted shapes can convey momentum. It also fits sports and automotive-oriented branding, energetic packaging, and short signage or wayfinding messages that benefit from strong silhouette recognition.
The overall tone is fast and forceful, with a racing, performance-driven feel. Its combination of wide stance and forward slant reads confident and contemporary, suited to attention-grabbing messaging rather than subtle text color.
The design appears intended to deliver maximum visual impact with a sense of speed and modernity. Its wide, weighty forms and angled cuts suggest a focus on branding and display settings where immediacy and assertive voice are priorities.
The numerals and round letters emphasize oval counters and strong horizontals, keeping forms stable despite the oblique angle. The lowercase maintains a straightforward, utilitarian rhythm with minimal ornamentation, prioritizing clarity and impact over delicate detail.