Sans Normal Luney 13 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Dexa Pro' by Artegra, 'HD Colton' by HyperDeluxe, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, punchy, modern, confident, energetic, impact, motion, brand presence, display clarity, modern utility, slanted, rounded, compact counters, tight apertures, soft corners.
A heavy, slanted sans with broad proportions and rounded, softly squared curves. Strokes are uniform and dense, with compact internal counters and tight apertures that keep the silhouette solid at display sizes. Terminals are clean and mostly blunt, and the overall geometry leans on smooth ovals and rounded rectangles rather than sharp angles. The lowercase shows a tall x-height and sturdy bowls, while numerals and capitals maintain a wide, stable stance with consistent weight and spacing.
Best suited to large-scale applications where mass and momentum are assets: headlines, posters, sports and fitness branding, bold packaging, and logo wordmarks. It can work for short bursts of copy or pull quotes, but the dense counters and strong slant are most effective when used for emphasis rather than long-form reading.
The overall tone feels athletic and forward-moving, with a strong, assertive presence. Its italic slant and chunky forms create an energetic, headline-driven voice that reads as contemporary and impact-focused rather than delicate or formal.
Designed to deliver maximum impact with a streamlined, geometric sans structure and a consistent forward slant. The letterforms prioritize solidity and speed—broad silhouettes, tight interior space, and clean terminals—aimed at attention-grabbing display typography.
The combination of wide letterforms and tight counters produces a compact, logo-like texture in text blocks, especially in rounded letters such as o, e, a, and g. The slant is consistent across cases, reinforcing motion and emphasis without introducing calligraphic contrast.