Sans Normal Maluv 4 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dean Gothic' and 'Fusion Collection' by Blaze Type, 'Otoiwo Grotesk' by Pepper Type, 'Jasan' by Storm Type Foundry, 'Makro' by Tokotype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, assertive, energetic, modern, punchy, impact, motion, modern branding, display strength, clarity, slanted, soft-cornered, rounded, bulky, compressed counters.
A heavy, slanted sans with broad proportions and strongly rounded geometry. Strokes are thick and consistent, with smooth, softened corners and oval counters that stay relatively tight at this weight. The italic angle feels built into the letterforms rather than simply skewed, giving caps and lowercase a cohesive forward-leaning rhythm. Curves (C, G, O, S) are full and smooth, while diagonals (A, V, W, X, Y) are wide and sturdy, creating a dense, high-impact silhouette in text.
Best suited for large-size applications where bold, forward motion is desired: headlines, posters, promotional graphics, and athletic or tech-adjacent branding. It also works well for short subheads, labels, and packaging callouts where dense, high-contrast presence is more important than long-form reading comfort.
The overall tone is fast, confident, and attention-grabbing—more about momentum and power than delicacy. It reads as contemporary and pragmatic, with a sporty, display-forward feel that emphasizes immediacy and impact.
The design appears intended to deliver maximum visual impact with a smooth, geometric construction and an integrated slant for motion. It prioritizes strong word shapes, compact counters, and a consistent heavy texture to keep layouts feeling energetic and contemporary.
The lowercase is compact and sturdy, with round dots on i/j and a single-storey a that reinforces the geometric, contemporary voice. Numerals are similarly weighty and rounded, maintaining consistent color and presence alongside the letters.