Sans Normal Asdud 23 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Clareza' and 'Oslo' by Wilton Foundry (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, clean, modern, friendly, neutral, approachable, legibility, versatility, clarity, modernity, geometric, rounded, open apertures, even rhythm, crisp.
A clean sans with simple, geometric construction and gently rounded curves. Strokes appear even and steady, with smooth joins and restrained terminals that keep the forms crisp without feeling sharp. Counters are generous and mostly circular/oval, and many letters show open apertures (notably in C, G, e, and s), supporting clear internal whitespace. Proportions feel balanced and contemporary, with round letters staying broad while narrow letters (like I and l) remain straightforward, creating a consistent, readable texture in text.
This font suits user interfaces, product copy, and general-purpose body text where clarity and a steady rhythm matter. Its clean shapes also make it a good fit for contemporary branding systems and wayfinding/signage that benefit from straightforward, friendly forms.
The overall tone is modern and approachable, with a calm, neutral voice suitable for everyday communication. Its rounded geometry lends a friendly, non-technical feel while remaining professional and unobtrusive in longer passages.
The design appears aimed at a versatile, contemporary sans that prioritizes legibility and an even reading rhythm. By relying on simple geometric curves and open counters, it balances a modern look with a neutral, broadly usable character.
In the sample text, spacing and letterfit read as even and stable, producing a smooth typographic color across lines. Numerals are clear and familiar, matching the letterforms with similarly rounded bowls and uncomplicated silhouettes.