Sans Normal Atrak 7 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, friendly, modern, calm, approachable, legibility, neutrality, approachability, clarity, versatility, rounded, open apertures, soft terminals, even color, geometric.
A clean, rounded sans with monoline strokes and gently softened terminals. Curves are smooth and near-circular in bowls and counters, while joins stay crisp and uncluttered. Proportions feel balanced with a moderate x-height and open apertures that keep letters clear in running text. The overall rhythm is even and steady, with simple, legible forms and a consistent stroke presence across caps, lowercase, and numerals.
Well-suited to user interfaces, product copy, and general-purpose typography where clarity at small-to-medium sizes matters. The rounded, clean construction also works for approachable branding, headings, and wayfinding or signage that benefits from simple, quickly recognized letterforms.
The design conveys a modern, approachable tone—neutral enough for everyday interface and editorial use, yet friendly due to its rounded geometry. It feels calm and non-assertive, with a soft, welcoming voice rather than a sharp or technical one.
The font appears designed to provide a neutral, highly legible sans with a friendly, rounded character. Its restrained geometry and even rhythm suggest an intention to perform reliably across mixed-case text while maintaining a modern, approachable personality.
Distinctive details include a single-storey “a” and “g” in the lowercase, rounded numerals, and a generally generous use of curved strokes that keeps the texture smooth. Spacing appears comfortable in the sample text, supporting clear word shapes and straightforward readability.