Sans Normal Ardaj 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Allrounder Grotesk' and 'Klainy' by Identity Letters, 'Basic Sans' by Latinotype, and 'Alergia Grotesk' by Machalski (names referenced only for comparison).
Keywords: ui text, body text, editorial, product design, signage, neutral, modern, clean, functional, friendly, clarity, versatility, neutrality, approachability, legibility, rounded, open apertures, humanist, even rhythm, clear punctuation.
A clean sans with rounded, gently humanist construction and even, monoline strokes. Curves are smooth and broadly circular, with open apertures and generous counters that keep letters clear at text sizes. Terminals are mostly straight or softly finished, and joins are tidy, giving the face a calm, consistent rhythm across uppercase and lowercase. Numerals are straightforward and readable, matching the text tone with simple, open shapes.
Performs well for interface copy, product UI, and general body text where steady rhythm and open forms aid quick scanning. It also suits straightforward editorial layouts, captions, and practical signage that benefits from a modern, unobtrusive sans.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its soft roundness keeps it approachable, while the restrained geometry maintains a professional, no-nonsense feel suitable for everyday UI and editorial use.
Designed to be a dependable, all-purpose sans that balances modern round geometry with a lightly humanist warmth. The intention appears to be clear, consistent text rendering across a wide range of everyday applications without drawing attention away from the content.
Uppercase forms read as stable and slightly compact, while the lowercase introduces a friendlier, more conversational texture. Punctuation and dots appear crisp and round, supporting clean setting in longer passages.