Sans Superellipse Hiray 3 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Explorer' by Fenotype, 'Tungsten' by Hoefler & Co., 'Neue Helvetica' by Linotype, and 'Kuunari' and 'Kuunari Rounded' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, industrial, assertive, condensed, utilitarian, modern, space saving, high impact, strong branding, geometric utility, blocky, squared, rounded corners, compact, punchy.
This typeface is a condensed, heavy sans with a compact rhythm and rounded-rectangle construction. Curves tend to resolve into squarish bowls with softened corners, giving counters a superelliptical feel rather than true circles. Strokes are monolinear and tightly spaced, with short apertures and small internal counters that increase density in text. Terminals are clean and blunt, and many joins and curves are drawn with controlled, geometric transitions for a sturdy, uniform texture.
Best suited to headlines, posters, signage, and packaging where compact width and strong presence are priorities. It also fits sports and event branding, labels, and bold UI callouts where a dense, commanding voice helps content stand out.
The overall tone is bold and no-nonsense, with an industrial, poster-ready presence. Its compressed proportions and blocky curves project urgency and authority, reading as contemporary and functional rather than delicate or expressive.
The design appears intended to deliver maximum impact in minimal horizontal space, combining a geometric, rounded-rectangle skeleton with heavy strokes for a solid, contemporary display voice. The consistent, monoline construction and compact apertures prioritize uniformity and punch over lightness or long-form comfort.
Round letters like O/Q show squarish, rounded bowls, while diagonals (V/W/X/Y) are steep and compact, reinforcing the condensed footprint. The numerals are similarly compressed and heavy, matching the uppercase color and supporting attention-grabbing set pieces. In running lines, the tight counters and narrow width create a dark, high-impact typographic color that favors short bursts over extended reading.