Sans Superellipse Hidus 13 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Fester' by Fontfabric and 'Herd' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, industrial, confident, sporty, assertive, modern, space saving, high impact, brand emphasis, signage clarity, condensed, blocky, rounded, sturdy, compact.
A compact, heavy sans with tightly set proportions and generous stroke weight throughout. Curves are built from rounded-rectangle geometry, giving bowls and counters a soft-cornered, superelliptical feel rather than purely circular forms. Terminals are mostly blunt and squared, while joins stay clean and sturdy, producing a dense, uniform texture in text. The lowercase maintains clear, simplified shapes with sturdy verticals and compact apertures; numerals match the same blocky, rounded construction for consistent color across mixed settings.
Best suited to headlines and short, high-impact copy where density and punch are assets—posters, packaging panels, bold UI labels, and branding applications that need a compact footprint. It also fits sports and industrial-themed graphics where a tough, condensed presence helps establish hierarchy quickly.
The overall tone is forceful and no-nonsense, with a contemporary, workmanlike character. Its rounded-square forms keep it friendly enough to avoid harshness, but the weight and compression read as bold, direct, and attention-seeking.
The design appears intended to deliver maximum impact in limited horizontal space while keeping shapes contemporary and approachable through rounded-rectangle construction. It prioritizes strong silhouette, consistent typographic color, and straightforward readability for display use.
In the sample text, the heavy strokes create strong typographic color and impactful headlines, while the tight interior spaces can reduce clarity as size decreases. The rounded geometry stays consistent across letters and figures, reinforcing a cohesive, logo-ready voice.