Slab Square Savi 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Core Slab M' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, industrial, retro, editorial, impact, authority, durability, clarity, display, blocky, bracketless, compact, robust, high-impact.
This typeface is a heavy slab serif with broad, rectangular serifs and flat, squared terminals. Strokes are largely uniform, giving it a strong, poster-like color, while joins and corners stay crisp and mostly unmodulated. The proportions are compact with wide capitals, sturdy bowls, and a straightforward, workmanlike rhythm; counters remain open enough to keep letters readable despite the dense weight. Numerals match the same solid construction, with simple geometry and consistent stroke presence that holds up well at display sizes.
It performs best in headlines and short text where impact is the priority—posters, signage, packaging, and bold branding applications. The dense weight and sturdy slabs help it stay legible from a distance and hold presence against busy backgrounds, while the consistent rhythm keeps multi-word headings coherent.
The overall tone feels sturdy and pragmatic, with a classic, no-nonsense voice that reads as industrial and slightly retro. Its weight and square detailing add authority and emphasis, making it feel confident and declarative in headlines.
The design appears intended to deliver a strong, dependable slab-serif voice with maximum presence and straightforward readability. Its square terminals and heavy serifs suggest an emphasis on durability and clarity, suited to attention-getting display typography rather than delicate, nuanced text setting.
The slab treatment is especially prominent on vertical stems and at baseline/capline endings, creating a strong horizontal anchoring across words. Round letters (like O/C/G) maintain a firm, squared-off character at terminals, reinforcing the font’s blocky texture and even typographic color.