Sans Normal Asdak 14 is a regular weight, narrow, monoline, upright, short x-height font.
Keywords: ui text, branding, headlines, posters, signage, modern, clean, friendly, minimal, clarity, neutrality, modernization, compact efficiency, geometric, rounded, open apertures, high contrast counters, compact.
This is a compact, geometric sans with monoline strokes and a generally rounded construction. Curves are smooth and even, with circular/elliptical bowls (notably in O, o, and 8) and clean joins that keep the texture consistent across lines. Uppercase proportions feel tall and tidy, while the lowercase sits relatively low with simple, single-storey forms (a and g) and open apertures that help keep counters clear at smaller sizes. Terminals are mostly straight-cut, producing a crisp edge while maintaining an overall soft, rounded silhouette.
It suits interface copy and product typography where clarity and a modern, neutral voice are needed, especially in compact layouts. The clean geometry also works well for branding, headlines, and signage where a friendly but disciplined sans can maintain an even rhythm across longer lines.
The tone is contemporary and approachable, balancing precision with friendly roundness. It reads as straightforward and unpretentious—more everyday modern than futuristic—making it feel calm, clear, and easygoing in longer passages.
The design appears intended to deliver a contemporary geometric sans that stays readable and orderly while keeping a softened, approachable feel. Its simplified forms and consistent stroke behavior suggest a focus on versatile, general-purpose use across both display and text settings.
The letterforms show a strong geometric bias with stable verticals and controlled, consistent curvature. Distinct shapes like the angular K and the clean, open G add clarity, while the numerals follow the same rounded logic for a cohesive alphanumeric set.