Sans Normal Asgur 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, product design, signage, clean, modern, friendly, neutral, efficient, legibility, versatility, modernity, clarity, neutrality, rounded, geometric, open, crisp, balanced.
This typeface presents a clean sans structure with predominantly geometric construction and softly rounded curves. Strokes are even and consistent, with smooth joins and minimal modulation, creating a steady rhythm across both uppercase and lowercase. Counters are generally open and spacious (notably in forms like a, e, and g), supporting clarity at a range of sizes. Terminals are straightforward and contemporary, and proportions feel balanced without exaggerated condensation or expansion.
It performs well in interface copy and product/UX contexts where clarity and a calm, contemporary voice are needed. The steady stroke and open forms also make it suitable for signage and wayfinding, as well as modern brand systems that need a neutral sans for both headings and supporting text.
The overall tone is modern and approachable, pairing a rational, engineered geometry with gentle rounding that keeps it from feeling stark. It reads as neutral and dependable, suitable for straightforward communication while still feeling friendly and current.
The design intention appears to prioritize legibility and consistency through geometric, rounded construction and an even typographic color. It aims to be a versatile everyday sans that feels contemporary, clear, and easy to deploy across digital and print applications.
Capital shapes emphasize simple, high-clarity silhouettes, while the lowercase maintains an even, text-friendly texture. Numerals appear clear and workmanlike, aligning visually with the letterforms rather than calling attention to themselves.