Sans Normal Bulew 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, web content, signage, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, neutrality, modern utility, monoline, open counters, rounded terminals, humanist touch, clear apertures.
This typeface is a monolinear sans with rounded curves and calm, even rhythm. Bowls and round letters (O, C, G, e) are close to circular, with smooth joins and minimal modulation. Capitals are straightforward and geometric, while the lowercase introduces a slightly humanist flavor through a two-storey g, a gently curved shoulder on n/m, and open apertures on letters like e and c. Terminals read as cleanly cut with subtly softened corners, and the numerals are simple and highly legible with consistent stroke logic.
It suits interface copy, web articles, and general-purpose editorial typography where neutrality and legibility are key. The clean forms and open counters also make it a solid option for wayfinding, instructional materials, and presentation layouts that need a modern, easy-to-read sans.
The overall tone is contemporary and unobtrusive, prioritizing clarity over personality. Its soft geometry keeps it approachable, while the restrained detailing supports a professional, dependable voice.
The design appears intended as a versatile workhorse sans: modern in construction, restrained in expression, and optimized for clear reading across a wide range of sizes. It balances geometric regularity with small humanist cues to avoid a cold, overly rigid feel.
In text, spacing appears balanced and not overly tight, helping readability at typical UI and editorial sizes. Differentiation between similar shapes is clear (e.g., I, l, and 1 are distinct; 0 is round and open), supporting practical, everyday use.