Sans Normal Myray 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Devanagari', 'Neue Frutiger Georgian', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, friendly, sporty, retro, punchy, high impact, bold branding, clear display, approachable tone, blocky, compact, rounded, soft corners.
A heavy, compact sans with broad proportions and strongly rounded outer curves. Strokes are thick and steady, with smooth joins and minimal modulation; counters are relatively small, keeping the color dense. Curved letters (C, O, S) are generously rounded, while straight-sided forms (E, F, H, N) stay blunt and sturdy with squared terminals. The lowercase is straightforward and sturdy, with a single-storey a and g, short shoulders, and a simple, vertical i/j with round dots. Numerals are bold and rounded, with a simple 1 and open, easily read shapes across the set.
Best suited to large-scale applications where strong presence is needed: headlines, posters, signage, and logo/wordmark-style branding. It can also work well on packaging and social graphics where bold, friendly shapes help maintain legibility and impact over busy backgrounds.
The overall tone is confident and approachable, combining softness from rounded curves with the unmistakable force of a dense, heavyweight build. It evokes bold, contemporary branding with a slight throwback feel—like athletic wordmarks and poster headlines—without leaning into ornament or gimmickry.
Likely designed to deliver maximum visual weight with approachable geometry—prioritizing punchy readability and a stable, contemporary rhythm. The rounded forms and simple lowercase suggest a focus on friendly brand voice and high-impact display settings rather than delicate typographic nuance.
Spacing appears comfortable for display use, and the wide silhouettes help preserve clarity at large sizes despite tight counters. Several forms emphasize geometric simplicity (notably the circular letters and the single-storey lowercase), contributing to a clean, uniform rhythm in text lines.