Sans Normal Mydis 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Manifestor' by Stawix and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, confident, retro, impact, approachability, display clarity, retro flavor, rounded, soft corners, compact counters, blunt terminals, heavy punctuation.
A heavy, rounded sans with broad proportions and a dense, even color on the page. Strokes are thick with smooth curvature and softened corners, while terminals tend to be blunt and slightly tapered in places, giving forms a subtly sculpted feel rather than strict geometry. Counters are compact, and apertures (notably in letters like C and S) feel partially closed, which reinforces a sturdy, poster-like rhythm. The lowercase shows single-storey forms (e.g., a and g) and a simple, sturdy construction; numerals are similarly weighty and rounded, with clear, blocky silhouettes.
Best suited to headlines, posters, packaging, and brand marks where a bold, friendly voice is needed. It also works well for short signage and social graphics, especially at larger sizes where its rounded details and compact counters remain clear.
The overall tone is warm and approachable, with a playful, slightly retro personality. Its chunky curves and compact inner spaces make it feel bold and friendly rather than technical, lending a casual confidence suited to expressive display settings.
The design appears intended to deliver maximum impact with an approachable, rounded voice—favoring strong silhouettes, tight counters, and smooth curves to create a memorable display texture that stays legible and consistent across letters and numerals.
In the sample text, the font holds a strong, uniform texture with tight-looking internal whitespace, so long passages feel emphatic and attention-grabbing. The ampersand and punctuation read as simple, heavy shapes that match the letter weight, supporting cohesive headline composition.