Sans Normal Veniw 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Dexperdy' by Differentialtype, 'EquipCondensed' by Hoftype, 'Janone' by Outras Fontes, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: branding, posters, packaging, social media, headlines, friendly, casual, modern, energetic, approachable, warmth, modernity, emphasis, versatility, clarity, rounded, soft terminals, oblique, humanist, open counters.
This is an oblique sans with rounded, softly finished strokes and a smooth, low-contrast construction. Curves are generous and open, with circular bowls and clean joins that keep letterforms readable despite the slant. Proportions feel slightly humanist rather than rigidly geometric, with open apertures and comfortable spacing that maintains an even rhythm in text. Numerals follow the same rounded, slightly lively drawing, blending naturally with the lowercase.
It works well for branding and marketing where a contemporary, personable voice is needed, especially in headlines, posters, and packaging. The oblique stance also makes it useful for emphasis in UI or editorial callouts, while remaining legible in short-to-medium text blocks.
The overall tone is friendly and informal, with a brisk forward motion from the slant and softened edges that keep it approachable. It reads as modern and upbeat rather than technical, lending a conversational feel to headlines and short passages.
The design appears intended to provide an easygoing italicized sans alternative that feels modern and friendly, combining clean construction with softened terminals for warmth. The goal seems to be versatile display-to-text use with a distinct, energetic slant.
The slant is consistent across caps, lowercase, and figures, and the rounded terminals help prevent the shapes from feeling sharp or aggressive. In continuous text, the smooth curves and open counters support clarity while preserving a relaxed, personable character.