Sans Normal Kegod 12 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'Dsert' by Latinotype, and 'Cervo Neue' by Typoforge Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, punchy, energetic, contemporary, impact, speed, compactness, display, condensed, oblique, chunky, rounded, compact.
A compact, heavy oblique sans with tight proportions and a forward-leaning stance. Strokes are thick and largely uniform, with rounded joins and softened terminals that keep counters open despite the weight. Curves are broad and slightly squared-off in places, while diagonals and angled terminals add snap and momentum. The overall rhythm is dense and vertical, with short extenders and a steady, no-nonsense texture in lines of text.
Best suited to short, high-impact settings such as headlines, posters, and promotional graphics where a strong forward motion helps carry the message. Its dense footprint can also work well for badges, labels, packaging callouts, and signage when space is limited and emphasis is needed.
The strong slant and dense weight read as fast and assertive, giving the face a sporty, attention-grabbing tone. It feels modern and practical rather than delicate, with a poster-like urgency that suits energetic messaging.
Designed to deliver maximum visual impact in a compact width, pairing a strong oblique angle with simplified, rounded letterforms for quick recognition. The consistent stroke weight and tight spacing suggest an intention toward bold display communication rather than extended text reading.
Uppercase forms show sturdy, simplified construction with minimal detailing, while lowercase maintains a compact footprint and clear silhouettes at display sizes. Numerals are bold and blocky with rounded counters, matching the face’s cohesive, high-impact presence.