Sans Normal Ogro 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Humanist 521' by Bitstream, 'Boutros Angham' by Boutros, 'Delargo DT' by DTP Types, 'Gill Sans Nova' and 'Joanna Sans Nova' by Monotype, and 'Humanist 521' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, straightforward, lively, impact, approachability, clarity, contemporary branding, geometric, rounded, compact, clean, high impact.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, producing dense, even color and strong presence at display sizes. Counters are relatively open for the weight, while joins and terminals stay clean and gently rounded rather than sharp. The lowercase shows a single-storey “a” and “g,” simple i/j dots, and sturdy verticals that keep the texture stable across mixed-case settings. Numerals share the same robust, circular construction, reading clearly and evenly alongside the letters.
Well suited to headlines, posters, and branding where a strong, friendly voice is needed. It should perform especially well in logos, packaging, signage, and social graphics, and can also work for short UI labels or callouts when set with ample tracking and line spacing.
The overall tone feels confident and approachable—assertive enough for attention-grabbing headlines, but softened by rounded forms that keep it friendly rather than severe. Its geometric regularity reads contemporary and practical, with a slightly playful warmth in the lowercase shapes.
The design appears intended as a modern, high-impact sans that balances strength with approachability. Its geometry and uniform stroke treatment suggest a focus on clarity and consistency in display typography, delivering bold emphasis without relying on sharp corners or decorative detail.
Spacing appears generous for such a heavy weight, helping prevent letters from clogging in words and maintaining legibility in the sample text. The wide stance and large interior shapes give it a billboard-like clarity, while the rounded bowls (C, G, O, Q, e) create a consistent, cohesive rhythm.