Sans Normal Kurug 3 is a bold, normal width, low contrast, italic, short x-height font visually similar to 'Gexo Sans' by Java Pep and 'Modern Sans' by Larin Type Co (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, modern, friendly, confident, impact, speed, clarity, approachability, brand voice, geometric, rounded, oblique, compact, smooth.
A slanted sans with clean, geometric construction and smooth, rounded curves. Strokes are thick and even, with minimal contrast and softly finished terminals that keep counters open and legible. The overall silhouette is compact and slightly condensed in feel, with generous rounding in letters like O/C and sturdy, simplified joins in angular forms such as V/W/K. Numerals follow the same sturdy, rounded logic, with clear shapes and a consistent forward lean.
Best suited to display use where impact and motion matter—headlines, short subheads, logos, and campaign graphics. It can also work for UI labels or signage when a bold, energetic voice is desired, especially at medium to large sizes.
The forward slant and heavy, rounded forms give the face a fast, energetic tone that reads contemporary and approachable. It feels confident and sporty rather than formal, with a friendly smoothness that suits punchy messaging and upbeat branding.
The design appears intended to deliver a modern, high-impact oblique sans that combines geometric clarity with softened, rounded shaping. Its compact proportions and strong stroke weight prioritize immediacy and readability in attention-grabbing contexts.
Uppercase shapes look stable and blocky while the lowercase keeps a compact rhythm, producing strong color and emphasis in text lines. Curves and diagonals are harmonized to maintain a consistent angle of stress, helping headings feel cohesive and directional.