Serif Contrasted Ufgi 3 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Scotch' by Positype (names referenced only for comparison).
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, dramatic, luxury, modern classic, luxury impact, editorial voice, refined display, hairline serifs, vertical stress, ball terminals, calligraphic details, sharp joins.
A high-contrast serif with strong vertical stems and extremely fine hairlines, creating a crisp black-and-white rhythm. Serifs are delicate and sharp, with minimal bracketing and a distinctly vertical stress that reads as contemporary Didone-inspired. Curves show occasional calligraphic flair—noticeable ball terminals and teardrop-like finishes in letters such as J, a, f, g, and the numerals—adding sparkle without becoming ornate. Proportions lean display-forward: compact counters in some capitals, narrow hairline connections, and a slightly variable rhythm across glyphs that heightens the sense of crafted, editorial typography.
Best suited for display settings such as magazine mastheads, editorial headlines, luxury branding, posters, and premium packaging. It can add a distinctive, high-fashion voice to short text runs and pull quotes, where the contrast and delicate details can be appreciated.
The overall tone is poised and dramatic, combining elegance with a slightly playful edge from the ball terminals and expressive curves. It suggests fashion and cultural publishing—refined, attention-grabbing, and designed to feel premium rather than utilitarian.
The font appears designed to deliver a modern luxury serif voice: commanding thick strokes for impact, paired with razor-fine hairlines and refined terminals for sophistication. Its expressive details suggest an intention to stand out in editorial and brand-led typography while retaining a classical, high-contrast foundation.
The design relies on thin horizontal elements and hairline transitions that visually pop at larger sizes, while the heavy verticals keep words stable and impactful. The uppercase feels especially stately and architectural, while the lowercase introduces more personality through curls and terminal treatments, giving mixed-case settings a lively, high-end texture.