Sans Normal Lobuj 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio; 'CF Asty' by Fonts.GR; 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype; and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, confident, sporty, friendly, modern, impact, dynamism, approachability, display strength, brand presence, slanted, soft corners, rounded, chunky, punchy.
A heavy, slanted sans with broad proportions and rounded geometry. Strokes are thick and consistent, with softened corners and generous curves that keep counters open despite the weight. Letterforms lean forward with a steady rhythm, and terminals tend to be clean and blunt rather than tapered, giving the face a compact, impactful silhouette. Numerals follow the same robust construction, with clear, simple shapes designed to hold up at large sizes.
Best suited for headlines, posters, and brand marks where a loud, energetic voice is needed. The weight and rounded construction make it effective for sports and lifestyle branding, packaging callouts, and short promotional copy, especially at medium-to-large sizes.
The overall tone is bold and upbeat, combining a sporty forward-lean with approachable, rounded forms. It reads as confident and contemporary, with a friendly softness that prevents it from feeling harsh or technical.
The design appears intended to deliver maximum impact with a fast, forward-moving feel while staying approachable. Its rounded, low-detail construction suggests a focus on strong display performance and clear shapes under heavy weight.
The slant is strong enough to feel intentionally dynamic rather than merely oblique. Round letters like O and Q are sturdy and full, while diagonals (V, W, X, Y) are wide and assertive, reinforcing the font’s punchy presence in headlines.