Serif Normal Kimar 3 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Evoque' and 'Evoque Text' by Monotype (names referenced only for comparison).
Keywords: books, editorial, magazines, headlines, invitations, classic, literary, formal, refined, text clarity, editorial tone, classic elegance, formal voice, bracketed serifs, sharp terminals, vertical stress, crisp, bookish.
A high-contrast serif with bracketed serifs, strong vertical stems, and finely tapered hairlines. The forms are upright and measured, with slightly generous proportions in the capitals and a steady, readable lowercase rhythm. Curves show a clear vertical stress, and terminals are crisp with subtle calligraphic influence rather than blunt cuts. Numerals and punctuation follow the same refined contrast and open, well-spaced construction, keeping text color even while preserving a bright, elegant sparkle.
Well suited to long-form reading in books, journals, and editorial layouts where a classic serif texture is desired. It also performs effectively for headlines, pull quotes, and formal stationery, where the contrast and crisp serifs can provide a refined, authoritative emphasis.
The overall tone is traditional and cultivated, evoking established publishing and academic settings. Its sharp serifs and pronounced contrast give it a dignified, formal voice suited to serious content and polished presentation.
The design appears intended as a conventional, highly legible text serif with a polished, high-contrast finish—balancing traditional book typography cues with enough sharpness and brightness to stand out in editorial display settings.
In text, the strong thick–thin modulation adds liveliness without becoming decorative, and the open counters help keep paragraphs clear at typical reading sizes. At larger sizes, the thin strokes and pointed details become more prominent, lending a more stately, display-like sophistication.