Sans Normal Vokiw 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Flexo Soft' by Durotype, 'Salda' by Hurufatfont, 'Interval Next' by Mostardesign, and 'Karlsen Round' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, friendly, sporty, informal, confident, energetic, impact, motion, approachability, display, rounded, soft terminals, compact, punchy, open counters.
This is a heavy, slanted sans with rounded geometry and soft, slightly squared terminals. Strokes are consistently thick with minimal contrast, producing a solid, poster-like color. Proportions lean compact with broad curves and simplified joins; counters stay fairly open for the weight, while some letters compress laterally, giving the overall rhythm a bouncy, uneven-forward motion. Numerals follow the same rounded, sturdy construction and read clearly at display sizes.
Best suited for headlines, short bursts of copy, and brand statements where strong presence and motion are desirable. It works well in posters, packaging, event promotions, and sports or lifestyle identities, and can also support large UI or signage labels where a friendly, forceful tone is needed.
The tone is upbeat and approachable, with a sporty, casual energy. Its bold, rounded forms feel friendly rather than severe, while the italic slant adds momentum and a sense of action. Overall it communicates confidence and informality, suited to lively messaging.
The design appears intended to deliver maximum impact with a friendly, rounded voice—combining a sturdy, low-contrast build with an energetic italic stance. It prioritizes bold legibility and character over neutrality, aiming for expressive display use across modern, casual branding contexts.
The slant is pronounced enough to create a strong directional flow, especially in the lowercase. Round letters (like O/C/e) emphasize smoothness, while diagonals (like A/V/W/X/Y) keep a dynamic, forward-leaning texture. Spacing appears tuned for impact, with dense shapes that hold together as a compact line of text.