Slab Square Hyfu 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Fairplex' by Emigre, 'FF Unit Slab' by FontFont, 'Askan Slim' by Hoftype, 'PTL Qugard Slab' by Primetype, and 'LFT Etica Sheriff' by TypeTogether (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, signage, collegiate, retro, authoritative, industrial, rugged, impact, heritage, sturdiness, display clarity, brand presence, octagonal, blocky, bracketed slabs, compact counters, angular.
A heavy, block-built slab serif with pronounced, mostly square-ended serifs and strongly chamfered corners that create an octagonal silhouette throughout. Strokes are broadly uniform with moderate contrast and crisp inside corners, producing compact counters and dense color. Uppercase forms feel wide-shouldered and steady, while lowercase keeps the same angular language with sturdy stems, a single-storey a, and simplified, squared bowls. Numerals match the set with beveled corners and stout proportions for high-impact display use.
This font is well suited to sports identities, varsity-style branding, and bold headlines where strong shapes and clear silhouettes matter. It also works effectively on posters, labels, and packaging that benefit from a rugged, traditional display voice, as well as short signage set at large sizes.
The overall tone is bold and assertive with a classic collegiate and workwear feel. Its angular cuts and solid slabs suggest durability and tradition, lending a confident, no-nonsense voice that reads as vintage yet functional.
The design appears intended to deliver maximum impact with a classic slab-serif structure, using systematic corner chamfers to unify the alphabet and evoke an industrial or collegiate aesthetic. It prioritizes strong word shapes and a solid typographic “color” for attention-grabbing display settings.
The repeated corner chamfers give the face a consistent “cut metal” rhythm, helping letters stay distinct at large sizes while creating a tightly packed, poster-like texture in text lines. Round letters (C, G, O, Q) appear faceted rather than circular, reinforcing the geometric, stamped look.