Sans Normal Vulir 3 is a bold, normal width, monoline, upright, short x-height font.
Keywords: branding, packaging, headlines, posters, ui labels, friendly, playful, approachable, modern, casual, soft modernity, approachability, clarity, simplicity, rounded terminals, soft curves, open counters, high contrast spacing, geometric influence.
A rounded sans with smooth, monoline strokes and softly finished terminals. Forms lean on circular and elliptical geometry—especially in O/C/G and the bowls of b/p/q—balanced by straightforward, slightly squared joins in letters like N, M, and K. The lowercase reads compact with a relatively small x-height, while ascenders and capitals feel tall and clear. Numerals are simple and legible, with curved, open shapes and consistent stroke weight that keeps the texture even in running text.
Well suited to brand marks and packaging where a friendly, modern presence is desired, and it also performs well in short to medium headlines thanks to its clean geometry and open counters. In interfaces, it can work effectively for labels and navigation where a soft, approachable tone is appropriate.
The overall tone is warm and uncomplicated, with a gentle, contemporary friendliness. Rounded endings and open shapes give it an easygoing, accessible voice that feels informal without becoming novelty.
Likely designed to provide a clean, contemporary sans that prioritizes friendliness and smoothness over sharp, technical precision. The rounded terminals and geometric construction suggest an intention to feel modern and inviting while remaining straightforward and readable.
A noticeable design feature is the consistent rounding at stroke ends and corners, which softens the rhythm in both display lines and paragraphs. Spacing appears comfortable and not overly tight, helping the rounded shapes avoid clumping at larger sizes.